Final boards

I have finished the layout and photography of the product for the final boards. here are the boards that i am going to submit:

This is the impact board for this brief. i chose the large close up of the capaign strapline and the cropped in product shot as i think it gives the initial impact for the campaign and the products hat go with it, later to be shown in the following boards.

Again i wanted to show the individual products of the campaign but in an intriguing style by using the cropped in shots. possibly i may need to use another board to show the products fully with space around them so the audience can understand exactly what they are.

I wanted to show the detailing on the badges and the instructions of how to use them in to spread the word of the ampersand as i believed this was an interesting aspect of them

A full spread image of the poster gives a visually appealing impact and shows how the range of typefaces spreads across for this campaign. The following board the give abit more detailing into this product.

These product shots really intrigue the eye to what the poster is about. i think as an impact board on it's own it works really well.

This board shows interesting shots of the entire product range as a unit. This could possibly be used as the main impact board.

Full product shot

Now that i have all the separate pieces of the campaign photographed i can then photograph them all together to show what the pack and campaign will offer. This full product shot will give the depth to the campaign and also provide a good visual for the impact boards when i come to submit.

Packaging

To keep the badges , poster and postcards into one pack i designed a front a rear cover which seal the contents. Just like the postcards i have used a plastic seal pocket, this finishes the pack off nicely and makes it presentable for giving out or mailing out to the target audience.

Wall poster

Taking from the 50 typefaces on the postcards and what the campaign ranges across i have created a wall poster that displays all the typefaces ampersands and their names. This come along with the individual posters which corresponding to each campaign pack.

New tote bags

I have printed new totes bags so that the whole range spans the four typefaces that i have chosen for the campaign. I printed new positives for the screen, exposed new screens and printed the new bags to match the other products within the 'why use and' campaign.

Final product shots

For my final product shots i have photoshopped the original photos i took during the studio shoot. i found it quote hard to get a decent final image due to the shine given off by the plastic seal bag but i am happy with the results that have come out.


These are the final images that i will take forward for my final boards:

Postcard photoshoot

As with the other products i had to photograph the postcards individually and as a unit for the final boards. by having photos of the individual products the boards will be able to explain what the campaign is about and what it contains.

Postcard products

The postcard have now been printed and cut out. Along with the four individual postcards i quickly designed some belly bands with the campaign strapline on to keep the postcards as a single unit when in transit.

Postcards

To extend the products for the campaign i have applied the branding to a set of postcards that can come with the pack to promote the ampersand. each typeface pack will come with a postcard corresponding to the typeface and it will also come with a postcard that displays all the ampersands that the campaign contains. this will promote the campaign to the person who receives the pack and also the postcard can be forwarded through he mail.

Badge amendments

After mocking up the packaging for the badges and the discussion after the crit i decided to change it slightly. By using a double sided information insert to pin the badge to and also package it within a plastic seal shut bag. I think these changes will create a more sustainable packaging for the badges.