Design development

Now that i have decided on a colour scheme or just black and white, deeming that the full colour was unnecessary i can now take the brief forward. Even thought i want to portray the brief as using a multiple amount of ampersands the number being 50 at this point, i a going to produce all the promo for the campaign based upon only 4 different ampersands. This will still get the brief across and the intentions aswell as i want to.


The 4 ampersands that i have chosen to use are..


Helvetica:

Baskerville:

Bauhaus:

Perla:

I intend to use these ampersands across all the products i produce for the campaign.